95 YEARS DACHSTEIN
05. Februar 2020
We're celebrating birthday! 95 years have passed since the first DACHSTEIN shoe was produced. We have taken this as an occasion to look back on the past years of DACHSTEIN. Many exciting and decisive moments, important development steps and innovative highlights have shaped the last 95 years. We have summarized the most important ones here.
DACHSTEIN wins the RedDot Award with the DS Iceland. An award which distinguishes the unique design, which is underlined by the combination with highly functional details.
The Finnish Luhta Sportswear Company takes over 100 percent of DACHSTEIN. DACHSTEIN is now part of the Finnish company group. The design of the products, marketing, sales and indoor service remain based in Salzburg.
DACHSTEIN receives the ISPO Award Gold for its Ocean collection with ECONYL® (regenerated nylon). With this collection DACHSTEIN takes the first steps towards sustainability.
The Finnish Luhta Sportswear Company (Lahti) takes a 49 percent stake in DACHSTEIN in summer 2018. The Luhta Group is one of the largest sportswear manufacturers in Scandinavia, with sales of over 245 million euros and 1,700 employees. Its international and vertical sales structure is the reason for its broad positioning. In the coming years, Luhta will support DACHSTEIN's internationalization and growth as a strategic partner.
DACHSTEIN gets its GORE-TEX licence, which enables the production of shoes with GORE-TEX membranes. Since then, the collection consists mainly of waterproof shoes with GORE-TEX membrane.
A world first in hiking boots was developed: With the Super Leggera DDS, DACHSTEIN presents a completely new product innovation made of knitted, highly functional upper material and wins the OutDoor Industry Award 2015.
The Dachstein Outdoor & Lifestyle GmbH is founded. The brand becomes an independent company and remains a majority holding of the Austro Holding established by Dr. Erhard F. Grossnigg. The traditional brand presents itself with a new strategy, extraordinary look and a completely new team that works intensively on interesting innovations and fresh designs.
The 2012 collection has been extended by an Approach line. From now on the segment of approach shoes will also be perfectly served by DACHSTEIN.
A DACHSTEIN novelty could also be introduced in 2011: The shoelace of the E-Lacing quick lacing system can now be stored comfortably and safely in the "Double Pocket". A sewn-in pocket in the tongue makes this possible without any problems.
In 2010, the previously exclusive summer collection was expanded to include high-quality winter boots and shoes. Great attention was paid to safety - non-slip on mud and snow - and a special ortho-tec® winter sole was developed.
2006 - 2009
Since 2006, the buzzwords comfort, health and safety have defined the product range at Dachstein and led to the development of two revolutionary new products: The "Lace Smart" quick lacing system and the "ortho-tec® sole" with low weight and excellent rolling characteristics. In 2007, the new sole also formed the basis for the development of a shoe especially suitable for prosthesis wearers. Following intensive market research and various test series in 2008, the shoe was launched on the market with great success in 2009 in cooperation with the German healthcare company medi.
Deeluxe Sportartikel Handels GmbH, founded in December 2002, acquired the trademark and distribution rights for Dachstein shoes on April 1, 2003. A new collection was already presented to retailers in summer 2003 and was optimized, expanded and extended by a clothing line in the following years.
The new brand concept in the Kneissl and Friends Group, which emerged from Kneissl Dachstein AG, provided for a product orientation towards the brands Kneissl, Raichle and the new brand DEELUXE. This strategy was implemented in 2000. DACHSTEIN only played a minor role and was sold exclusively by post.
After a long period of development, a new ski boot was introduced in 1997, which allowed sole trimming geared to carving skis. In 1998 Raichle Boots AG from Switzerland - which carried the same product lines as DACHSTEIN - joined the Kneissl Dachstein Group.
1985 - 1988
Around 1985, the degree of recognition of the DACHSTEIN brand was at its peak, reaching over 90% in Austria. The new impulse into the ski boot market in 1988 was the ski boot system of the future launched by DACHSTEIN: Central entry was the new, sporty solution at that time. After the merger with Kneissl, Dachstein changed its name to Kneissl Dachstein Sportartikel GmbH, which one year later became Kneissl Dachstein Sportartikel AG. At this time, damping innovations for mountain boots were developed, which are known worldwide as Soft Step sole systems.
The new impulse into the ski boot market in 1988 was the ski boot system of the future launched by DACHSTEIN: Central access was the new, sporty solution at that time.
1977 - 1980
With the DACHSTEIN ski boots, the riders can claim numerous wins: Winning the women's downhill world cup, two gold and one bronze medal at the 1978 Alpine World Ski Championships in Garmisch, two gold and one silver medal at the 1980 Olympic Games in Lake Placid.
An industrialised production for shoes develops. The company specialised in ski and mountain boots and in 1958 reached a production capacity of no less than 2,000 pairs per day.
Anton Lintner founds a shoemaker's shop in Molln, which he names after the DACHSTEIN, the highest mountain in Upper Austria..
The level of awareness of the DACHSTEIN brand was at its peak and was over 90% in Austria.
1979 - 1982
When the product range was expanded in 1979 to include cross-country skiing, leisure and jogging shoes, series production exceeded the sound barrier of 1 million pairs of shoes per year for the first time. New innovations such as PU sole technology were introduced and in 1982 the basis for today's hiking boots was created.
1970 - 1976
DACHSTEIN begins manufacturing shell ski boots using injection moulding, and by 1976 the entire range of ski boots had been converted to this new production method. This process and the entry into ski racing opened the way for many sporting successes.
A good twenty years later his son of the same name takes over the shoemaker's shop.